For this self-initiated project, I reimagined the brand identity for Roman's Pizza, a renowned South African-based pizza restaurant chain founded in 1993. Originally named Little Caesar's, the franchise was rebranded to Roman's Pizza in 2002.

 

My redesign merges elements of Roman architecture with vibrant colors, specifically bright red and true blue, to reflect the brand's dynamic and energetic spirit. The new logo is streamlined into a monochromatic design, enhancing its printability and making it more memorable. This concept honors the brand's history while infusing a modern aesthetic that stands out in a competitive market.

Branding/Identity      Typography      Print